Performance Marketing/ Media Technology Director

Essence Digital

2014 – Current
Grow revenue generated from digital marketing for client (Google) across multiple products and channels.

Lead global tech projects to make advertising more valuable for my Clients

Senior Search Specialist


2013 – 2014
Managed award-wining search campagin for Air Asia.
Piloted successful lead generation program for OCBC credit cards that formed the basis of future evergreen campagins.
Managed Search campagins for full suite of OCBC products.

Consultant (Optimization lead)


2011 – 2012
Performance driven end to end digital marketing for clients.
Consultancy from media to landing page optimization & analytics.

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