Demos/Experiments

Project Constellation

Marketers using Facebook require much time and effort to research audience details for accurate campaign targeting and test if the targeting works. Graph Analysis + Facebook API. The tool generates affinity options that are closely related to topics and interests key to the campaign strategy.

A campaign targeting an analytics audience drove 60% of the target volume at a 74% lower cost per acquisition.

Samples:

Small Business Related Interest

Digital Marketing Related Interest

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