10 posts
Hyper Geo-Intent Google Search Ads
Adding Geo-Intent modified keywords such as “Restaurants Near Road A” or “Cafe by Building X” to your search campaigns allows your SEM Ads to be served against highly relevant searches.…
Classifying Campaigns: The Easy Way.
As a digital marketer a very common task is to categorize data, be it for trafficking, for further Analysis or just in preparation for a report. A typical example: From…
Uncover the Purchase Consideration Set of your Customers with Google Suggest
As Google Suggests is based often on “What other people are searching for, including trending searches”. One quick hack would to key in <Your Brand> vs … (sans the caveat…
How 1×1 pixels work: Build your very own tracking system
Like Beyoncé suggests: “If you like it, then you should put a ring on it”For digital marketing: “If you wanna track it, you should put a pixel on it” Implementing…
Singapore’s Circuit Breaker & Supermarkets: Google Search Trends Insights
On 7th April the Garden-city Singapore, home to 5.8 Million fell silent as it entered into “Circuit Breaker” mode. Or effectively close to lockdown conditions. Harrowing figures like a S$10…
Keyword research with Google predictions
The cornerstone of most SEO/SEM strategies relies on robust keyword research and selection. There is a large number of tools that help this process such as the free Google Keyword…
Uncovering your competitor’s content strategy using sitemaps
Brands are building out content at breakneck speed – SEO pieces, landing pages, blog posts and more. It is pretty hard to keep track of what your competitor is doing.…
Improving Google Ads Ad Relevance (and ROI) with SwarmPlots
How Google rewards Relevant Ads First, we need to understand how ad actions work. The position your ad ends up in the auction (or if it shows at all) and…
Better Search Marketing performance with KMeans (Machine Learning)
The ability to draw out actionable insights from Search Engine Marketing Campaigns means a better return on investments & ultimately gets you customers at the lowest cost possible. Even small-scale…