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Top 5 moments that Singapore Loved & Laughed about about since last National Day.

  • August 8, 2017
  • by Lim Jia He
Happy National Day! Using Facebook Graph API to access The Straits Times’s Facebook posts, we could find out the top moments for Singapore since last National day. In terms of…
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Finding Hidden Facebook Interest Targeting – what does facebook know about Wine.

  • August 2, 2017
  • by Lim Jia He
Wine Interest Chart   Understanding what interests people is the lifeblood of Facebook – be it sports, our friends or even Wine. This keeps the content (and ads) we see…
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Budget Airlines Facebook Page Smackdown! – Facebook Graph API for Marketing Insights & Fun.

  • July 23, 2017
  • by Lim Jia He
On your Facebook feed, in the tiny space sandwiched between perhaps a cousin’s newborn photo & a friend’s latte, a silent secret battle is actually waging. Popping up from time…
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URL QA for online marketing – I got 99 problems but a 404 aint one

  • November 30, 2016
  • by Lim Jia He
You are tasked with swapping hundreds or thousands of urls in your account. One character off and you would be burning dollars to send traffic to a “does not exist”…
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When ɢoogle.com is not Google.com

  • November 20, 2016
  • by Lim Jia He
Sometimes in digital you see things that make you pause and do a double take. This is one of them. Opening up Google Analytics I was greeted by the obvious…
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Keyword Permutation Tool

  • September 25, 2016
  • by Lim Jia He
Once you have an idea what themes are important to your campaign, it is very useful to be able to generate permutations of keywords rapidly. I’ve built a simple Keyword…
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Negative Search Query Tool

  • September 24, 2016
  • by Lim Jia He
Search Query Reports are incredibly useful for the SEM marketer – as seen in my previous post on Search Query Report Mining One other use of the SQR is to…
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Search Query Report Mining

  • September 15, 2016
  • by Lim Jia He
Have you ever wished you could understand the users who ended up converting in your campaigns better? What drives them and what queries they were asking Google before turning into…
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