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Singapore’s Circuit Breaker & Supermarkets: Google Search Trends Insights

  • June 1, 2020
  • by Lim Jia He
On 7th April the Garden-city Singapore, home to 5.8 Million fell silent as it entered into “Circuit Breaker” mode. Or effectively close to lockdown conditions. Harrowing figures like a S$10…
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Keyword research with Google predictions

  • July 19, 2019
  • by Lim Jia He
The cornerstone of most SEO/SEM strategies relies on robust keyword research and selection. There is a large number of tools that help this process such as the free Google Keyword…
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Building a Brand tracker with Google Trends + Python

  • October 20, 2018
  • by Lim Jia He
The Search Volume of a brand via Google Trends is amazingly useful for a marketer. For example, it is a great indication of how popular a brand vs competitors in some…
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Finding Hidden Facebook Interest Targeting – what does facebook know about Wine.

  • August 2, 2017
  • by Lim Jia He
Wine Interest Chart   Understanding what interests people is the lifeblood of Facebook – be it sports, our friends or even Wine. This keeps the content (and ads) we see…
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URL QA for online marketing – I got 99 problems but a 404 aint one

  • November 30, 2016
  • by Lim Jia He
You are tasked with swapping hundreds or thousands of urls in your account. One character off and you would be burning dollars to send traffic to a “does not exist”…
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Keyword Permutation Tool

  • September 25, 2016
  • by Lim Jia He
Once you have an idea what themes are important to your campaign, it is very useful to be able to generate permutations of keywords rapidly. I’ve built a simple Keyword…
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Negative Search Query Tool

  • September 24, 2016
  • by Lim Jia He
Search Query Reports are incredibly useful for the SEM marketer – as seen in my previous post on Search Query Report Mining One other use of the SQR is to…
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Search Query Report Mining

  • September 15, 2016
  • by Lim Jia He
Have you ever wished you could understand the users who ended up converting in your campaigns better? What drives them and what queries they were asking Google before turning into…
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