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Building a Brand tracker with Google Trends + Python

  • October 20, 2018
  • by Lim Jia He
The Search Volume of a brand via Google Trends is amazingly useful for a marketer. For example, it is a great indication of how popular a brand vs competitors in some…
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Top 5 moments that Singapore Loved & Laughed about about since last National Day.

  • August 8, 2017
  • by Lim Jia He
Happy National Day! Using Facebook Graph API to access The Straits Times’s Facebook posts, we could find out the top moments for Singapore since last National day. In terms of…
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Finding Hidden Facebook Interest Targeting – what does facebook know about Wine.

  • August 2, 2017
  • by Lim Jia He
Wine Interest Chart   Understanding what interests people is the lifeblood of Facebook – be it sports, our friends or even Wine. This keeps the content (and ads) we see…
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Budget Airlines Facebook Page Smackdown! – Facebook Graph API for Marketing Insights & Fun.

  • July 23, 2017
  • by Lim Jia He
On your Facebook feed, in the tiny space sandwiched between perhaps a cousin’s newborn photo & a friend’s latte, a silent secret battle is actually waging. Popping up from time…
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When ɢoogle.com is not Google.com

  • November 20, 2016
  • by Lim Jia He
Sometimes in digital you see things that make you pause and do a double take. This is one of them. Opening up Google Analytics I was greeted by the obvious…
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