September 2016

Once you have an idea what themes are important to your campaign, it is very useful to be able to generate permutations of keywords rapidly. I’ve built a simple Keyword…

Search Query Reports are incredibly useful for the SEM marketer – as seen in my previous post on Search Query Report Mining One other use of the SQR is to…

Have you ever wished you could understand the users who ended up converting in your campaigns better? What drives them and what queries they were asking Google before turning into…