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Building a Brand tracker with Google Trends + Python

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Finding Hidden Facebook Interest Targeting – what does facebook know about Wine.

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Budget Airlines Facebook Page Smackdown! – Facebook Graph API for Marketing Insights & Fun.

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Negative Search Query Tool

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Search Query Report Mining

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Hyper Geo-Intent Google Search Ads

  • April 13, 2021
  • by Lim Jia He
Adding Geo-Intent modified keywords such as “Restaurants Near Road A” or “Cafe by Building X” to your search campaigns allows your SEM Ads to be served against highly relevant searches.…
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Classifying Campaigns: The Easy Way.

  • August 9, 2020
  • by Lim Jia He
As a digital marketer a very common task is to categorize data, be it for trafficking, for further Analysis or just in preparation for a report. A typical example: From…
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Uncover the Purchase Consideration Set of your Customers with Google Suggest

  • July 31, 2020
  • by Lim Jia He
As Google Suggests is based often on “What other people are searching for, including trending searches”. One quick hack would to key in <Your Brand> vs … (sans the caveat…
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How 1×1 pixels work: Build your very own tracking system

  • June 20, 2020
  • by Lim Jia He
Like Beyoncé suggests: “If you like it, then you should put a ring on it”For digital marketing: “If you wanna track it, you should put a pixel on it” Implementing…
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Singapore’s Circuit Breaker & Supermarkets: Google Search Trends Insights

  • June 1, 2020
  • by Lim Jia He
On 7th April the Garden-city Singapore, home to 5.8 Million fell silent as it entered into “Circuit Breaker” mode. Or effectively close to lockdown conditions. Harrowing figures like a S$10…
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Chrome extensions to make remote work a bit better

  • May 24, 2020
  • by Lim Jia He
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Keyword research with Google predictions

  • July 19, 2019
  • by Lim Jia He
The cornerstone of most SEO/SEM strategies relies on robust keyword research and selection. There is a large number of tools that help this process such as the free Google Keyword…
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Uncovering your competitor’s content strategy using sitemaps

  • November 25, 2018
  • by Lim Jia He
Brands are building out content at breakneck speed – SEO pieces, landing pages, blog posts and more. It is pretty hard to keep track of what your competitor is doing.…
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Building a Brand tracker with Google Trends + Python

  • October 20, 2018
  • by Lim Jia He
The Search Volume of a brand via Google Trends is amazingly useful for a marketer. For example, it is a great indication of how popular a brand vs competitors in some…
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Improving Google Ads Ad Relevance (and ROI) with SwarmPlots

  • September 2, 2018
  • by Lim Jia He
How Google rewards Relevant Ads First, we need to understand how ad actions work. The position your ad ends up in the auction (or if it shows at all) and…
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