Lim Jia He

digital marketer | marketing technologist | coder

A Digital Marketing Director with 14 years of experience running profitable digital marketing campaigns for global companies across multiple industries & channels, including Search Marketing, Display advertising and Social

I am able to maintain this track-record consistently by coaching and enabling teams with operational and data processes that are scalable and repeatable by technologies I develop and deploy.


SKILLS - Marketing

Media Team Leadership

Line manged a team of 6 digital marketers to oversee 3 client accounts covering APAC over a 5-year period.

Lead Generation

I help clients reach potential customers online with the right messaging and generate high quality leads cost-effectively. To date my leads campaigns have cummlatively generated millions of incremental revenue for my clients.

Google Ads

Seen as the go-to expert for SEM and Google Ads, I have helped my agency (APAC) pen best practices for channel effectiveness and managed multi-million budgets on this channel .

Facebook Ads

Created process for running Facebook Ads that produced lower cost at higher conversion levels consistently. (Project Constellation).

Google Analytics

Google Analytics certified - I mine Google Analytics for insights and create strong audience segments for further retargeting.


Data Insights for Action

Proficient at SQL for actionable campaign insights from Google Analytics and data warehouses such as Big Query. This were deployed as repeatable work processes through ELT pipeline via DBT. Adept at Python (Pandas) for exploratory analysis to find campaign insights .

Python Development

Developed and coded solutions with Python on Google Cloud Platform to solve global marketing governance issues.

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educational history icon


Mar 2020 – Current

Technology Director

Essence Digital
  • Lead global workstreams that turn creative best practices into scalable and repeatable processes.

  • Developed on Google Cloud Plaforms’ Big Query + Cloud Functions + AI APIs.

  • Automation Tech projects that streamlines and enables more efficient and effective marketing operations.

Jan 2019 – Jul 2019

Associate Director

Essence Digital
  • Lead team of 6 performance marketers servicing Google Cloud, GSuite & Google Store

  • Supported the new Pixel 3a launch for GStore with record sales and ROI from digital marketing campaigns.

  • Help define APAC SEM best practices and contribute to Global best practices.

Jul 2016 – Dec 2018

Senior Activation Manager

Essence Digital
  • Lead team of 4 performance marketers servicing Google Cloud, GSuite across 15 countries.

  • Digital marketing plan to support Google App’s successful rebrand into G Suite

  • Improved the Facebook Ads process for 50% lower cost at higher conversion levels and won an internal Global award. (Project Constellation)

Feb 2014 – Jun 2016

Activation Manager

Essence Digital
  • Lead team of 2 performance marketers servicing GSuite across 15 countries.

  • Grew GSuite campaign conversions with a reduction in Cost per conversion.

  • Improved SEM Optimization process to gain up to 15% higher conversion level

Jan 2013 – Jan 2014

Search Specialist

  • Ran award winning SEM search campaign for Air Asia (MMM Excellence Awards)

  • Developed SEO strategies for Maybank across key products.

  • Handled campaigns for 3M

Jul 2011 – Dec 2012


  • Landing page consultancy with Conversion-centric copywriting and layout tests for more effective landing pages.

  • Managed Digital Marketing for key accounts (Exceeding 2 Million SGD in budget)

  • Key clients include Singapore Press Holdings and various SMEs

educational history icon


Jul 2007 – Jul’ 2009

Bachelor of Business Management (With Distinction) RMIT University.

Upskilling Certifications

Some certs from my continual exploration of Tech & Marketing's exciting new frontiers

    - dbt Fundamentals | dbt Labs | 2023

    - Google Analytics Certification | Google | 2023

    - Certified ScrumMaster® (CSM®) | Scrum Alliance | Jul 2022

    - Hubspot Content Marketing Certified | Hubspot | 2022

    - AI200 Applied Machine Learning | Heicoder | 2021

    - Python 3 Programming | University of Michigan | 2021

    - From Data to Insights with Google Cloud | Google | 2021

    - IBM Data Science | IBM | 2020

    - Google IT Automation with Python | Google | 2020

    - Social Media Data Analytics | Rutgers University | 2019

    - Optimizing a Website for Search (SEO) | University of Carlifornia | 2017

    - Python Programmer | Datacamp | 2017

    - The Data Scientist’s Toolbox | Johns Hopkins University | 2015

    - R Programming | Johns Hopkins University | 2015


Jereme Wong

I had the privilege to work with Jia He sometime back. He is truly a problem solver and thinks out of the box to find ways solve a situation. He is highly analytical and leverage on technology often, to create solutions at scale.

Jereme Wong
COO of ClickTrue, Co-founder HardwareZone
Alicia Cheong

The to-go person for all things SEM and automation related in the company, many of us (clients included) deeply respect him for his consistent display of great work and also his humility. I’ve been very lucky to have him as my manager from the get-go and he is, for sure, a valuable asset to any team.

Alicia Cheong
Global Client & Agency Solutions, Google
Ping Shiuan Chua

Jia He is a great inspiration with his amazing work combining automation to data analysis and campaign management, bringing strong results and better time management for the team. On top of that, Jia He is continuously ready upskill his team, making the team greatly efficient.Thank you Jia He for all your guidance and mentorship. I'm happy to have worked with Jia He and I give him my full recommendation.

Ping Shiuan Chua
Head Of Technology, Contrasted
Etsuko Yoshimura

Jia he was THE go-to expert and innovator ... He was always helpful, willing to share and bouncing ideas with the team with regards to the strategy and the media campaigns we were running. He is an amazing team player, smart and humble, and I'm really glad to know Jia he and have worked with him!

Etsuko Yoshimura
Marketing Insights Director at VaynerMedia

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